Widespread streamer Benjamin “DrLupo” Lupo has introduced a partnership with YouTube Gaming wherein he’ll go away Twitch to stream stay completely on the YouTube platform.
“I’m incredibly happy to be able to do what I love and even more grateful to be able to give back what is most important to me,” mentioned Lupo. “Not solely does YouTube enable me to proceed creating content material and rising my neighborhood, however via this partnership, YouTube will even assist me broaden my model via different leisure initiatives. I’m wanting ahead to taking my followers with me on this journey. “
Lupo already has a significant presence on YouTube, where he has 1.74 million subscribers – an impressive number in any way, but still a long way from the 4.5 million followers he has on Twitch. A Lupo representative declined to comment on the value of the deal.
It’s been a while since we last heard from a major streamer signing an exclusive contract with a streaming platform: Ninja and Shroud returned to Twitch in 2020 after collaborating with Microsoft’s failed mixer platform which also Dr – for slightly different reasons and without asserted exclusivity – on YouTube. Pewdiepie also signed an exclusive YouTube deal in 2020.
But YouTube could certainly use a big win like this: A recent report by Stream Hatchet shows that while Twitch remains the dominant live streaming platform with 12.8 billion total hours in the first two quarters of 2021, YouTube is only slightly ahead of Facebook and is rapidly being overtaken in terms of growth. YouTube rose from 2.1 billion hours in 2020 to 2.7 billion in the first half of 2021, while Facebook Gaming shot from 1.1 billion to 2.3 billion over the same period.
Twitch, who may have gotten used to something like this, didn’t visibly break a sweat on the deal and wished Lupo “solely the very best in the whole lot that comes subsequent”.
As a creator, player and father, you are many things to many people. Especially @DrLupo, you are someone who works hard to bring good to the world next. pic.twitter.com/pkUCoX1dWeAugust 30, 2021